In an attempt to gain traction in the luxury brand market Camberwell Target will change the pronunciation of their name to sound French. “From this day forth Camberwell Target will be pronounced Target (Tar-zhay),” said Kmart and Target joint CEO Guy Russo. “We will test it here first and if it’s successful we’ll implement it all over the world!”
Guy Russo (or “Vlad the Impaler” as he prefers to be called) is adamant this move along with the Gaultier collection will catapult Target out of the hum-drum boring ” Look at me, I live in the suburbs…” niche they currently occupy and into the rarefied air of Gucci, Armani and Versace.
Eventually, Guy babes wants to give all the collections in Target cool sounding foreign names.
“Yes, I want Mr. Big to be ‘Senor Grande’ and Underwear Essentials to be ‘Essentiel de sous-vetement’ it’s all part of my amazing plan for world domination!”