For years the act of old men pulling up their pants so high that they were in line with their belly button was a source of ridicule and amusement to the general public. However, the elderly statesmen of Camberwell are taking control of their destiny and making the look their own in much the same way as African-Americans use the “N word”.
They are aware an important step in this look gaining acceptance with the wider community is by giving it a name that doesn’t have negative connotations such as “Grandad’s trousers” or “The testicle splitter” – preferring to call it “The lift”.
Historically employed by portly gentlemen as a tactic to cover up beer bellies or general rotundness caused by unhealthy traditional diets such as roast dinners and fish and chips to name a few, the realisation it doesn’t work has not stopped the trend.
In an exciting development “The lift” is now diversifying. As the weather gets warmer, aged trendsetters are applying it to a visually striking T-shirt, shorts and socks ensemble. The exposure of varicose veined leg flesh is leaving an indelible imprint on the high street and is challenging fashion experts long held ideas about what is and is not acceptable.
Vogue editor Anna Wintour has jumped headlong into the debate and is surprising the fashion community with her opinions about something that has been frowned upon for so long, “This is what fashion is all about, challenging the status quo and showing your uniqueness. Only the individual should decide the correct height to tighten your belt.”