After Coles bombardment during the Big Bash League with Merv Hughes at a BBQ espousing the merits of their cheap sausages in between a slice of bread – “Some call it the great Aussie Taco” – Market Meats are fighting fire with fire.
Without the budget to hire a household name of the ilk of Big Merv, Markets Meats are using a more traditional approach attracting customers with a signboard reminiscent of Joseph’s technicolor dream coat.
Designed to catch the eye and strategically placed near the doorway of Camberwell Market where a “bbq technician” diligently plies their trade, the irresistible smell wafts near the sign and lures in innocent victims that had no intention of eating a sausage, putting parent’s healthy lunch plans at extreme risk.
“I just came in to get Robert a pair of shoes. Once he saw the sign and got a whiff he just went off! whining and moaning …it wasn’t long before I caved in and when I saw them sizzling away there I thought screw the new year’s resolution and bought one for myself too,” confessed Martha.
Despite Martha’s concerns Market Meats advertising campaign shows no sign of abating.